B2B sales teams spend a lot of time researching companies before reaching out. They need to know what a company does, who the key decision-makers are, whether it is growing, and where a potential opportunity may exist.
When this information is spread across different sources, research becomes slow and difficult. Optic helps sales teams bring important company information together in one place.
What is Optic?
Optic is XyRo’s AI-powered company intelligence module. It helps sales teams understand target accounts through company information, business context, key people, growth signals, and competitor insights.
Instead of spending hours collecting information, sales teams can get a clearer view of an account and decide where to focus.
Understand Your Target Accounts
Before contacting a prospect, sales teams need context. Optic helps them understand:
- What the company does
- Its business and market context
- Key decision-makers
- Growth and expansion activity
- Competitor developments
- Relevant business information
This helps sales representativopes prepare for more relevant conversations.
Find the Right Decision-Makers
Finding a company is only the beginning. Sales teams also need to reach the right people.
Optic helps identify relevant key people and leadership information, making it easier to find contacts who may influence purchasing decisions.
Turn Research into Sales Opportunities
Company information becomes valuable when it helps sales teams decide what to do next.
Optic helps teams evaluate accounts based on their business context and activity. This makes it easier to prioritize promising companies instead of treating every prospect the same.
How XyRo Helps
With Optic, XyRo gives sales teams a faster way to research and understand accounts through B2B sales intelligence.
Instead of switching between multiple sources, teams can access company intelligence in one place, reduce manual research, prioritize better accounts, and prepare for more meaningful outreach.
Conclusion
B2B sales is not just about finding more leads. It is about understanding the right accounts and identifying where a real opportunity may exist.
Optic helps XyRo users turn company information into useful insights, helping sales teams research faster, prioritize smarter, and focus on the accounts that matter.
FAQs
What is Optic?
Optic is XyRo’sAI-powered company intelligence module.
What does Optic provide?
It provides company context, key people, growth signals, and competitive insights.
How does Optic help sales teams?
It reduces manual research and helps teams understand and prioritize target accounts.
Who can use Optic?
B2B sales and business development teams looking to improve account research and prospecting.
